The Zest received a full-width body style, with headlamps that were inset from the sides and set high in the grille to stand above the bonnet, which was shaped into cowls over the lamps.Īround this time Triumph's Competitions department was developing a new high performance engine named 20X. A prototype, code-named Zest and built on a TR3A chassis, was complete by 1958. Later in 1957 Standard-Triumph commissioned Michelotti to develop a serious proposal for a revised TR. Triumph deemed the car too expensive to put into production, but did give the job of designing the new Triumph Herald to Michelotti. The TR3 Speciale debuted at the Geneva International Motor Show in March 1957. īuilt by Vignale on an unmodified TR3 chassis, Michelotti's TR Dream Car incorporated many styling cues from contemporary American practice, including tailfins, a full width grille, lidded headlamps in the tops of the front wings, and a two-tone paint treatment. Michelotti responded with the Triumph TR3 Speciale, also called the "TR Dream Car". ![]() Īfter being introduced to Giovanni Michelotti, Triumph managing director Alick Dick invited the Italian designer to produce a concept car for the British company. A long overdue refresh of their small sedans was further complicated by the departure of chief stylist Walter Belgrove over a disagreement with the direction of the redesign. Lack of capital to fund development was partly relieved by the sale of Triumph's tractor division to Massey-Harris of Canada. At the time, the company was facing a number of challenges. Triumph began planning a successor to the TR3 as early as 1956. Successor to the TR3A, the TR4's chassis and drivetrain are closely related to those of its predecessor, but with an updated body designed by Michelotti. The Triumph TR4 is a sports car produced by the Triumph Motor Company from 1961 to 1965. Italy: Borgo Panigale, Bologna (Ducati).
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